With mobile devices and tablets now being used more for browsing websites it is important that your website delivers a good experience for these devices as well as the more traditional desktop browsers.

With this in mind Worcester Apple will be offering Responsive Web Design (RWD).

This approach to Web design is aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).

A site designed with RWD will adapt the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the @media rule.

The fluid grid concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels or points.

Flexible images are also sized in relative units, so as to prevent them from displaying outside their containing element.

Media queries allow the page to use different CSS style rules based on characteristics of the device the site is being displayed on, most commonly the width of the browser.

Server-side components (RESS) in conjunction with client-side ones such as media queries can produce faster-loading sites for access over cellular networks and also deliver richer functionality/usability avoiding some of the pitfalls of device-side-only solutions.

All websites will be developed with this structure to provide client's and users with a better web experience - with easy navigation and clean design.